The Product Design and Management course is designed to provide students with an in-depth understanding of the product development lifecycle, from ideation and research to launch and iteration. Students will learn how to create innovative and successful products by combining user research, design thinking, and product management principles. The course will also cover emerging technologies and their role in product design and management.

Module 1: Introduction to Product Design and Management

This module will provide an overview of product design and management, its history, and its relevance in modern business. Students will learn about the role of product managers and the product development process.

Module 2: User Research and Design Thinking

This module will cover user research techniques such as persona development and user testing. Students will also learn about design thinking and how to apply it to product design. The module will focus on understanding user needs and pain points.

Module 3: Product Strategy

This module will teach students how to develop a product strategy, conduct market research, and perform competitor analysis. They will also learn how to define the product vision and create a product roadmap.

Module 4: Product Metrics and Analytics

This module will cover product metrics and analytics, including customer acquisition, retention, and engagement metrics. Students will learn about A/B testing and data visualization. The module will also introduce product analytics tools.

Module 5: Product Development and Iteration

This module will provide an overview of the product development process, including ideation and brainstorming techniques. Students will learn about prototyping and testing, as well as agile and lean product development methodologies.

Module 6: User Experience Design

This module will introduce students to user experience design principles, such as information architecture and interaction design. They will also learn about visual design and user interface design. The module will cover usability testing and user experience research.

Module 7: Product Launch and Marketing

This module will cover product launch strategy development, creating product messaging and positioning, and pricing and distribution strategies. Students will also learn about measuring the success of a product launch.

Module 8: Product Leadership and Team Management

This module will provide an overview of product leadership and team management. Students will learn effective communication and collaboration techniques, as well as goal setting and performance evaluation. The module will also cover building and managing a product team.

Module 9: Product Ethics and Social Responsibility

This module will cover product ethics and social responsibility, including privacy concerns and ethical design principles. Students will also learn about sustainability and social responsibility in product design and management.

Module 10: Innovation and Emerging Technologies

This module will introduce students to innovation and emerging technologies, such as artificial intelligence and machine learning. They will also learn about blockchain and distributed ledger technology and how to incorporate emerging technologies into product design and management.

Overall, this course will provide students with a comprehensive understanding of product design and management, preparing them for a successful career in this field.