The perfect resource for beginner to advanced digital marketers looking to learn new skills or hone existing ones.

Digital marketing is the practice of promoting products or services using digital technologies, such as the internet, social media, search engines, mobile devices, and other digital channels. In this course, we will cover the fundamentals of digital marketing and how to create effective digital marketing campaigns that drive business results.

Module 1: Introduction to Digital Marketing

• Overview of digital marketing and its importance in today’s business landscape
• Understanding the digital marketing ecosystem
• Digital marketing vs. traditional marketing

Module 2: Website Design and Development

• Understanding website architecture and design principles
• User experience (UX) design
• Website optimization for search engines (SEO)
• Mobile optimization and responsive design
• Content creation and management

Module 3: Search Engine Optimization (SEO)

• Keyword research and analysis
• On-page and off-page optimization techniques
• Technical SEO
• Local SEO
• SEO tools and analytics

Module 4: Pay-per-Click (PPC) Advertising

• Understanding Google Ads, Facebook Ads, and other advertising platforms
• Keyword research and selection
• Ad copy creation
• Campaign optimization
• Analytics and reporting

Module 5: Social Media Marketing

• Overview of major social media platforms
• Social media strategy and planning
• Content creation and curation
• Advertising on social media
• Analytics and reporting

Module 6: Email Marketing

• List building and segmentation
• Email campaign planning and execution
• Email design and content creation
• Email automation and personalization
• Analytics and reporting

Module 7: Content Marketing

• Content creation and curation
• Content distribution and promotion
• Content optimization for search engines and social media
• Analytics and reporting

Module 8: Video Marketing

• Creating and producing video content
• Video optimization for search engines and social media
• Video advertising and promotion
• Analytics and reporting

Module 9: Influencer Marketing

• Understanding influencer marketing and its role in digital marketing
• Identifying and selecting the right influencers
• Influencer outreach and collaboration
• Campaign management and measurement
• Ethics and regulations

Module 10: Digital Marketing Strategy and Analytics

• Developing a digital marketing strategy
• Setting goals and KPIs
• Measuring and analyzing performance
• Data visualization and reporting